“Apple Music is nowhere near complete in my head. Iovine has had talks with Warner Bros Television and may develop a fictional show loosely based on Dr. His current plans extend beyond music, though. The situation becomes progressively worse and even more dangerous. He’s working on a sequel to R Kelly’s hip-hop opera, ‘Trapped in the Closet.’ The 33-chapter song cycle follows characters after a one-night stand. Most importantly, Iovine told Businessweek that he’s currently focused on music-related video projects. In one episode, John Legend and Alicia Keys will drive around and sing out hits.Īpple Music may release up to 10 original series, including several documentaries. The Cupertino-based company plans to stream Carpool Karaoke in the next few months. “We have the freedom, because it’s Apple, to make one show, three shows, see what works, see what doesn’t work, until it feels good.” If Iovine’s plans succeed, the company may increase its investment in video and could compete for top video projects. “I’m trying to help Apple Music be an overall movement in popular culture, everything from unsigned bands to video. Speaking with Businessweek, he confirmed the company’s plans to produce more video-related projects. Ones that will help to define a culture, much like Rembrandts and Picassos of the past. Which raises the next question… Will Apple also help produce the sequel to R Kelly’s ‘Trapped in the Closet’?Īccording to Apple executive Jimmy Iovine, a music service “needs to be more than a bunch of songs and a few playlists.” It needs to contribute to the important milieux of important cultural works.
Of course, neither or those will be remembered 1,000 years from now, when anthropologists curate the greatest cultural artifacts.
The company is also working on a new reality show dubbed Planet of the Apps. The Cupertino-based company acquired the rights to stream Carpool Karaoke.
ApLooks like R Kelly’s popular ‘Trapped in the Closet’ just found a deep-pocketed benefactor.Īpple has bigger plans than just streaming music.
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